Global insurance brokerage
Twenty-plus AI initiatives.
Seven regions.
One question: what matters?
A global marketing organisation with twenty-plus AI initiatives across seven regions, and no reliable way to say which of them mattered.
Read the engagementInitiative volume had outrun the decision system. Nothing decided what deserved to exist, so everything did.
An operating model, governance rubric and change programme for the whole portfolio.
Which initiatives to fund, challenge or stop, on stated grounds rather than on whoever argued hardest.
A decision rubric and enablement structure the marketing organisation runs with its own people.




